1. Privately held ad network that has been profitable for over 7 years.
2. Corporate offices in New York, Los Angeles, Milan and Madrid with Istanbul coming soon
3. Approximately 90 employees to date …and growing
4. Serving over 1 billion global ad impressions, daily
5. A network of over 3,500 quality web sites with over 200 million monthly unique visitors
6. Significant international traffic in over 65 countries across the globe
7. Largest buyer in Yahoo!’s Right Media Exchange (RMX) – supplying approx. 30% of exchange traffic
8. Major player in DoubleClick’s advertising exchange and marketplaces including Openx, Rubicon, Pubmatic and Admeld
9. Ranked 15th on comScore’s list of largest ad networks by monthly US unique visitors, 5th by monthly US page views
10. Differentiates itself from other ad networks through global footprint, campaign targeting and optimization skills and industry leading campaign development services

To find out more visit our website!

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originally posted 7/10/07

Some of the largest players in the ad network space only monetize a publisher’s premium inventory – the first few impressions per unique visitor. Most often, the remaining non-premium (also known as “remnant”) inventory is defaulted either to unmonetized “house” ads or daisy-chained down to other networks.It is not surprising, then, that a recent study conducted by Forrester Research, Inc. indicates that 25 percent of online advertising inventory is never actually sold.

CPX Interactive is the largest global online ad network proactively serving the non-premium display ad market and dedicated to efficiently monetizing 100% of publishers’ inventory.

If other networks are interested in monetizing only the “low hanging fruit” of premium impressions, CPX has developed unparalleled skill in monetizing the remaining fruit on the tree. CPX’s proprietary process includes arbitraging non-premium inventory, conducting targeted traffic analysis, developing and honing specific conversion-focused creative, and parlaying years of historical data and learning into dynamically optimized performance-based campaigns that maximize publisher revenue for inventory that would otherwise be written off as valueless.

A well-placed equity firm in the industry estimates that the non-premium display market will be the fastest growing segment of the overall online advertising market from 2006-2011, growing at a 28% CAGR to $7.6B, which represents 12% of a $60.1B estimate for the total online ad market in 2011

It may be more of a challenge than some industry players are willing go after…but that’s a lot of fruit!