At CPX Interactive, perhaps our greatest assets as a company are our people. We are blessed with a fantastic team chemistry that makes working here a real pleasure for everyone from account managers to our exec team. We thought we would introduce a series that would convey the kind of company we have created by letting these assets speak (and laugh) for themselves.

Enjoy ‘On the Couch’ with CPXers – Vol. 1 in which you will meet Business Analyst – TJ Bramblett, Manager of Business Analytics – Erin McCay, Account Executive – Stephen Kelly and Publisher Development Manager – Nick Colletti.

(We apologize for the less than terrific sound on this one, but if it catches on, perhaps we will invest in lavaliere mic…)

New York, NY, January 11, 2012 –(PR.com)– Digital advertising company CPX Interactive has retained Bazini Hopp as its PR agency of record to communicate its messaging to advertising agencies, marketers and the online advertising industry as a whole through traditional and social media as well as thought leadership programs.

During its 10 years in business, CPX has developed practices that have helped to shape the online advertising landscape. Serving 2 billion ad impressions a day across both its Private Marketplace and On-Demand Network, CPX helps clients effectively implement the solutions that best serve their businesses’ advertising needs.

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Natalie Lambert, Director of Sales Texas Region, talks about CPX Interactive’s new presence in the Austin market. 

Since being appointed Director of Sales for the Texas Region over three months ago, I’ve been working hard to build our presence and branding here as effectively as possible.  I’ve spent a great deal of time meeting with various agencies, attending seminars and networking mixers, all in an effort to introduce CPX Interactive into the Austin market.  Working with the Austin Advertising Federation has been a major part of that and continues to be a great asset.   

The Austin Ad Fed is a hub for talented agencies, media groups, and various other creative industries. They consist of over 2,000 members in the Austin area and for the second year in a row, they have won “Club of The Year” by the American Advertising Association.  With the Austin Ad Fed’s deep commitment to the ad industry and their local community, CPX Interactive is honored to work alongside such a great organization.

Natalie Lambert and Polly Payne with Account Executives from GSD&M

CPX team members from the New York office: Gary Bembridge, EVP of Sales and Polly Payne, Product Planner/Brand Sales, flew into Austin to accompany me to my Agency presentation with GSD&M and to assist in representing CPX at a sponsored mixer with the Austin Ad Fed.

Natalie Lambert, Gary Gembridge and Keren Goumakos, President of the Austin Ad Fed

The sponsored mixer was held on August, 10th at the Dogwood in downtown Austin and was titled “Beat the Heat Mixer.” The event attracted 100 industry professionals from around the Austin area and was one of the largest turnouts for a mixer the Austin Ad Fed has ever encountered! We gave away a $100 American Express gift card and made sure no one left without taking various CPX goodies with them such as pens, notebooks, energy shots and key chains.

The event was a great way to introduce CPX Interactive to Austin’s advertising market and posed a great opportunity to meet some of talented individuals from around the area.  I was honored to host such a successful event and will continue to establish CPX’s presence here in Texas!

1. Privately held ad network that has been profitable for over 7 years.
2. Corporate offices in New York, Los Angeles, Milan and Madrid with Istanbul coming soon
3. Approximately 90 employees to date …and growing
4. Serving over 1 billion global ad impressions, daily
5. A network of over 3,500 quality web sites with over 200 million monthly unique visitors
6. Significant international traffic in over 65 countries across the globe
7. Largest buyer in Yahoo!’s Right Media Exchange (RMX) – supplying approx. 30% of exchange traffic
8. Major player in DoubleClick’s advertising exchange and marketplaces including Openx, Rubicon, Pubmatic and Admeld
9. Ranked 15th on comScore’s list of largest ad networks by monthly US unique visitors, 5th by monthly US page views
10. Differentiates itself from other ad networks through global footprint, campaign targeting and optimization skills and industry leading campaign development services

To find out more visit our website!

originally posted 7/10/07

Some of the largest players in the ad network space only monetize a publisher’s premium inventory – the first few impressions per unique visitor. Most often, the remaining non-premium (also known as “remnant”) inventory is defaulted either to unmonetized “house” ads or daisy-chained down to other networks.It is not surprising, then, that a recent study conducted by Forrester Research, Inc. indicates that 25 percent of online advertising inventory is never actually sold.

CPX Interactive is the largest global online ad network proactively serving the non-premium display ad market and dedicated to efficiently monetizing 100% of publishers’ inventory.

If other networks are interested in monetizing only the “low hanging fruit” of premium impressions, CPX has developed unparalleled skill in monetizing the remaining fruit on the tree. CPX’s proprietary process includes arbitraging non-premium inventory, conducting targeted traffic analysis, developing and honing specific conversion-focused creative, and parlaying years of historical data and learning into dynamically optimized performance-based campaigns that maximize publisher revenue for inventory that would otherwise be written off as valueless.

A well-placed equity firm in the industry estimates that the non-premium display market will be the fastest growing segment of the overall online advertising market from 2006-2011, growing at a 28% CAGR to $7.6B, which represents 12% of a $60.1B estimate for the total online ad market in 2011

It may be more of a challenge than some industry players are willing go after…but that’s a lot of fruit!