This week, online ad network and technology provider, Collective Media, released the findings of a survey designed ”to better understand the role and value of online advertising networks for both interactive agencies and advertisers.”

The survey was conducted by independent marketing research firm, Sterling Research Group Inc., in February and March of this year, and received nearly 500 responses from major players in the online media industry. Overall, the findings of the survey showed promise for online ad networks despite the poor economy. Here are some specifics:

• 89% of the nearly 500 respondents intend to work with ad networks in 2009, a 5% increase from 2008
• Over 50% of respondents expect to spend up to 15% of their online budgets with ad networks, while 24% plan to spend up to 30% with ad networks
• Over 70% of respondents work with only one or two ad networks on any given project
• 71% of respondents feel that there are too many ad networks
• Efficiency is the reason 72% of respondents use ad networks, and 23% find inventory quality to be what differentiates ad networks from one another
• More than 50% of respondents work with ad networks for branding and direct marketing
• Respondents are most opposed to run online advertising on user-generated video, followed by blogs, and then the general category of ‘social media’

Welcome back to the CPX Interactive Blog! If you haven't already, you may want to subscribe to our RSS feed, and be sure to connect with CPX across the Web! Thanks for visiting!

By Michael Fleischman, EVP of Business Development, CPX Interactive

There are a number of factors that lead us to believe that there is significant growth ahead for the internet advertising sector. Some of these factors include:

1. Worldwide Internet penetration continues to rise.
2. Newspaper and magazine businesses continue to lose ad market share while dependence on mobile and Internet use increases.
3. Failure of newspapers to manage their existing cost structure, making their business model unsustainable in the future.
4. Increased dependence on the Internet medium for breaking news.
5. Emergence of blogs as a trusted news source and opinion provider.
6. Growing broadband penetration is a catalyst for more robust commercial Internet activity.
7. Growth of online retail is closely related to increasing broadband penetration.
8. Over the past five years, performance-based advertising has gained market share over the CPM based model.
9. Advertisers placing higher value on clear ROIs; hence, a shift to performance-based models is likely to accelerate in this recessionary environment.
10. Brick & Mortar retail bankruptcies, and especially store closings, should lead to pricing pressure, and thus margins pressure on the survivors in both online and offline retail.

1. Privately held ad network that has been profitable for over 7 years.
2. Corporate offices in New York, Los Angeles, Milan and Madrid with Istanbul coming soon
3. Approximately 90 employees to date …and growing
4. Serving over 1 billion global ad impressions, daily
5. A network of over 3,500 quality web sites with over 200 million monthly unique visitors
6. Significant international traffic in over 65 countries across the globe
7. Largest buyer in Yahoo!’s Right Media Exchange (RMX) – supplying approx. 30% of exchange traffic
8. Major player in DoubleClick’s advertising exchange and marketplaces including Openx, Rubicon, Pubmatic and Admeld
9. Ranked 15th on comScore’s list of largest ad networks by monthly US unique visitors, 5th by monthly US page views
10. Differentiates itself from other ad networks through global footprint, campaign targeting and optimization skills and industry leading campaign development services

To find out more visit our website!

1. CPX Interactive website
2. CPX Interactive on WordPress.com
3. CPX Interactive on PR.com (recent releases)
4. CPX Interactive on PRWeb (older releases)
5. CPX Interactive on Flicker
6. CPX in Advertising Age Network & Exchange Guide
7. CPX on CNBC
8. CPX Interactive YouTube Channel
9. CPX produces Vote For It! ’08
10. CPX Interactive honored by Inc. Magazine
11. CPX Interactive on Tumblr
12. CPX Interactive and Philanthropy

Global online ad network, CPX Interactive, ramps up internal processes and launches a unique multiple network offering providing Reach, Content and Premium access to online publishers and advertisers.

CPX Interactive Unveils Company-Wide Platform Enhancements to Its Global Online Ad Network for 2009

Westbury, NY, December 04, 2008 –(PR.com)– In response to growing competition in the online display advertising space, progressive online ad network, CPX Interactive, will focus on matching internal operations to meet the evolving demands of a more educated and efficiency-minded universe of advertisers and publishers in 2009. Upgrades made to the online ad network will center on the development of a multiple product offering designed to provide greater value to its roster of publishers and advertisers, but will also include workflow and optimization upgrades and technology build outs.

Specifically, CPX Interactive, long known for its unparalleled ability to monetize long-tail publisher inventory through what will now be known as the Reach Network, will add a series of vertically targeted channels making up a new Content Network, as well as a customized service allowing for higher level placement and creative strategies through a Premium Network.

READ FULL RELEASE HERE:

Check out the CPX pens featured prominently in this collection put together from the recent ad:tech trade show in NYC. We think they hold up pretty well against the competition….

SEE THE CPX INTERACTIVE PEN FEATURED HERE

Posted by Michael Fleischman, EVP of Business Development for CPX Interactive

Having spent much of my career as an executive in the cable TV industry, I am acutely aware of the importance of being able to monetize advertising inventory in a content driven industry and the extent to which that ability actually drives the industry. It is this background that I bring to the industry of online advertising, and to CPX Interactive, specifically. And it is also this background that causes me to be suspicious of some of the “online advertising is dead” fervor that I see trying to rear its head in the media and in the blogosphere.

I believe that as long as there is a continually growing world of online websites, the owners (publishers) of these websites will always support models that most efficiently help them generate revenue from their content. This belief was given a “shot in the arm” this week when I attended the Digital Publishing and Advertising Conference at the Marriot Marquis Hotel on October 27 and 28th in NYC.

The conference was unique as it focused on both the view of a Publisher and Advertiser, with specific sessions targeting each of their needs. The overall take away was that the digital sector continues to grow in light of the economy and is in a great position to attract more advertiser investment. Additionally publishers are becoming more and more knowledgeable with respect to driving traffic and monetizing their web sites.

As an executive for a progressive online ad network and marketing company, I was pleased to see that virtually all of the publishers do work with ad networks and realize their value in terms of monetizing valuable inventory. Additionally, it remains clear that agencies and their clients continue to see the value in digital which they view as more measurable than traditional TV and print placements.

As digital ad serving technology and efficiency continue to improve, there are numerous opportunities for advertisers, publishers, ad networks and other ad platforms to continue to work together and become even more profitable. Specific growth areas include more quality social networking sites, branded entertainment, mobile and video.

Over the next few years, as linear TV viewing declines and online viewing continues to grow, there will be more advertising and sponsorship dollars available for online publishers, and models that can seamlessly and efficiently deliver those dollars to publishers will certainly find increasing success…and a progressive leaning ad network that continues to redefine the online advertising landscape should continue to be a beneficiary of that trend.

In truth, this week’s conference didn’t so much teach me something new as it did serve to confirm what I already know to be true…that the rumors of the death of online advertising have been greatly exaggerated.

As part of ad network‘s plan to expand its global footprint and support its position as a thought leader in the online advertising industry, CPX Interactive will sponsor the November 4-5 IAB Forum in Milan, Italy. The ad network’s Italian team is lead by country manager, Massimo Fontana. Fontana and his team will sponsor a booth on the exhibit floor of the Forum as well as lead a workshop reviewing cross-platform opportunities marketing opportunities available to brand and direct advertisers in today’s market.

The full agenda for the Forum can be found HERE (though only in Italian).

WESTBURY, N.Y., Aug 21, 2008 /PRNewswire via COMTEX/ — Online ad network’s video campaign “crosses over” to traditional media outlet

Progressive online ad network, CPX Interactive, announced today that the get-out-the-vote PSA created in partnership with the Hip-Hop Summit Action Network is currently being distributed by Time Warner Cable across the cable giant’s extensive national network. The video, called Vote For It! ’08, will air through the end of August on targeted TWC carried channels including CNN, MTV, BET and VH1.

As a progressive online ad network and global marketing company, CPX Interactive is redefining the online advertising landscape.

By layering the development and execution of cutting edge online strategies on top of its own global distribution model, CPX ensures advertisers success on any metric, while efficiently monetizing 100% of its publishers’ inventory – from premium to remnant.

CPX Interactive delivers more than 27 billion impressions to more than 200 million unique users in more than 60 countries every month, and has recently been named #71 on Inc. Magazine’s list of the 5000 fastest growing private companies in America.