Tag Archives: branding
In An Interactive World, User Experience IS the Brand
…User Experience IS the Brand Is it ‘digital marketing’ or ‘interactive marketing’? I am never sure which is better to use, so I use them interchangeably. The confusion is understandable–I guess. The world of digital marketing ushered in the completely new … Continue reading →
Posted in About CPX Interactive
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Tagged ad network, advertising, advertising network, brand advertiser, brand strategy, branding, cpx, cpx interactive, CPX Interactive links, cpxinteractive, cpxinteractive.com, digital design, digital marketing, Fjord, Internet, internet advertising, MediaPoat, Olof Schybergson, online ad network, online advertising network, rebranding, strategy, strategy is the new creative, technology, user experience
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Rebranding for Branding….
Does Online Advertising Have a Branding Problem? 10 years ago, in an attempt to establish differentiation from traditional media that seemed to have the market cornered on brand-building, an upstart digital industry ponied up on the deliverables of performance and … Continue reading →
Posted in About CPX Interactive
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Tagged ad network, branding, cpx interactive, digital advertising, IAB, online advertising, rothenberg, strategy
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CPX at iMedia Brand Summit in Las Vegas
Next week, from February 7-10, iMedia Brand Summit will be taking place in Las Vegas, Nevada. CPX Interactive is sponsoring Tuesday’s lunch from 12:00-1:15 pm. Continue reading →
Posted in Trade Shows & Events
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Tagged branding, cpx interactive, Internet, online ad network
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