Mike Seiman is the CEO and Co-Founder of CPX Interactive, a progressive online ad network and global marketing company recently named by Inc. Magazine as the 6th fastest growing privately held advertising and marketing company in the US.

While a student at Hofstra University, Seiman teamed up with his business partner, now CTO of CPX Interactive, to begin monetizing a handful of entertainment websites they had created together. The ad server they built in 1999 set new standards for the industry and developed into a global company that now employs more than 90 people and serves more than 30 billion online ad impressions, in more than 60 countries, every month.

Seiman prides himself on his drive to ‘give back’ and he has leveraged CPX’s huge distribution power to do just that. Through its philanthropic division, CPXample, CPX has contributed millions of ad impressions across its vast network to causes including Save Darfur, Live Earth, American Diabetes Association and Children International. In 2008, Seiman decided to step up CPXample’s ‘skin in the game’ by creating and promoting its own ‘Get Out the Vote’ video and campaign called Vote For It! ’08 (www.voteforit08.org) which boasted a litany of  hip-hop royalty. CPX produced the video and drove more than 1.3 million views to it on YouTube.

Seiman is also extremely active on a personal level with these causes and with others, including the Hebrew Educational Society and the alumni association of his alma mater, Hofstra University.

Outside of his role in CPX Interactive, Seiman is also a principal of an indie movie production house, Chaos2, which has recently completed its first feature length project, the retro-style ‘slasher flick,’ Bloodnight: The Legend of Mary Hatchet.

Mike Seiman has always had extremely high standards for himself in both his personal and business lives. This commitment to excellence stems from a belief that the best way to engage a challenge is to “… see it as an opportunity to discover the best possible version of one’s self, and to help those around you do the same.”

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“With power, comes responsibility.”

CPXample™ is a catch-all philanthropic division of CPX Interactive, created to use the power of the Internet to support worthy causes, and to help them make the most of this power.

CEO and Founder, Mike Seiman, sums it up best this way, “The original company that we founded, and that became CPX Interactive, was called B.U.D.S., for ‘Brothers Unda Da Skin’, in order to reflect our shared belief in the ideals of equality and unity… and we are thrilled to be in a position to put teeth behind those ideals.”

Our Causes:

Over the past two years, CPX Interactive has been involved with several philanthropic endeavors. In October 2007, CPXample™ supported SaveDarfur.org by donating 50,000,000 impressions across its network, driving traffic to a page where visitors could send e-mail messages to world leaders, expressing their outrage toward the atrocities and genocide in The Sudan.

A couple months later, in December of 2007, CPXample™ developed a new series of animated ads and delivered them across the CPX network (50,000,000 impressions) to assist LiveEarth.org in expanding its database of concerned visitors.

In anticipation of the 2008 presidential election, CPX Interactive created and promoted an unparalleled campaign to “get out the vote.” In partnership with Russell Simmons’ Hip-Hop Summit Action Network (HSAN), CPX developed the “Vote For It! ’08” campaign. CPX worked with celebrities including LL Cool J, Snoop Dogg, George Lucas, TI and Ciara (for a full list visit www.voteforit08.org) to create a powerful video to compel America’s youth to exercise their right to vote. The video is featured on www.voteforit08.org, a website created for the project, which also provided a link to voter registration info, plus photos and event information.

On July 9, 2008, CPX and HSAN held a video launch party at Room Service in New York City. Many of the celebrities featured in the “Vote For It! ‘08” campaign were on hand to watch the video premiere and celebrate with the CPX staff.

For nine days in September and October, a team of CPX execs trekked across the country as part of the 2008 Fireball Run. The CPX Interactive team included: Carlton Hickman, CTO and Founder, Tony Pascal, Graphic Designer, and Shaun Beymolla, VP of Traffic & Optimization.  They were one of 100 teams to take part in this 3500 mile transcontinental rally to support the Child Rescue Network.

Each team was assigned a different missing child, with the mission of creating as much awareness as possible throughout their journey. Carlton, Tony, and Shaun were armed with posters, and their 2008 Special Edition “Superbee” Dodge Charger was covered with a full color decal of the missing child. According to the Child Rescue Network, twenty four children have since been rescued and reunited with their families and guardians. The rally was a success, and the CPX Interactive team came away from the Fireball Run with 3^rd place!

Read this post on our VOX Blog

originally posted May 2008

CPX Interactive announces the launch of a new division of the company, CPXample, committed to lending its considerable resources to worthy causes and charities.

Each month, CPXample will spotlight one forward-leaning, hard-working, positive, Internet-based entity (usually not-for profit, but not necessarily) that is trying to make a difference. Over the course of the month, CPX Interactive will donate 50,000,000 ad placements across its vast network of more than 5,000 websites to the entity. CPX reaches over 195 global unique monthly users and serves over 24 billion monthly global impressions.

CPXample has already lined up its first two beneficiaries. SaveDarfur.org, a champion of the global effort to raise awareness of the tragedy in The Sudan, will receive 50,000,000 free network impressions in October, and Liveearth.org, the advocates dedicated to a global campaign raising awareness for the climate crisis, will receive 50,000,000 ad placements in November. Both campaigns are designed to drive petition signatures and each would carry a conservatively estimated retail value of approximately $50,000.

“CEO and co-founder, Mike Seiman, sums it up best this way, “We know that the power to significantly affect the flow of huge amounts of targeted traffic on the Internet is, in fact, a great responsibility…and we take that responsibility seriously. This company was founded on the ideals of unity [the company's parent company is named B.U.D.S. -- for Brothers Unda Da Skin] and we are thrilled to be in a position to put teeth behind those ideals.”

CTO and network co-founder, Carlton Hickman explains, “There are a lot of good people doing good things out there. If we can leverage the power of the network to lend a hand, then we’ll call this initiative a success.”

Next on the list for the newest division of this progressive online ad network? VP of Marketing, David Shay, says “We are planning an unprecedented ‘Get Out The Vote’ campaign for early next year. We don’t want to divulge the details yet, but we guarantee it will be pretty cutting edge stuff.”