Next week will mark the 2^nd Annual Social Good Summit.  This year, the four day event will be held from Sept. 19-22nd at the 92Y, right here in New York City.   CPXample, the philanthropic division of CPX Interactive, will attend the event and be reporting back on all the newest and coolest ways technology and new media are helping to create awareness and change the way we address global issues.  CPX Interactive’s Marketing Associate, Taylor Hall, tells us more about the Social Good Summit, CPXample and the importance of using the power of ad networks to help make a positive change in the world.

CPX Interactive’s philanthropic division, CPXample, has been selected to attend the Social Good Summit as a member of the press.

CPX Interactive is excited to announce that its philanthropic division, CPXample, will be attending and reporting on all-things-good at the 2^nd Annual Social Good Summit. The event, which will be held Sep. 19-22, 2011, at the 92Y (YMCA) in New York City, will bring together entrepreneurs, philanthropists and technologists from around the world to discuss the current and future global challenges facing our communities and our world. The main focus of the event is to bring about new ideas and ways of thinking when it comes to global-wide sustainability and addressing issues through advancements in technology.

CPXample is excited to cover the event as we’ll have full press accreditation at the 4-day event.    We will have access to briefings from public figures such as Lance Armstrong, Founder and Chairman of Livestrong; Ted Turner, Chairman of Turner Enterprises, Inc.; Pete Cashmore, CEO and Founder of Mashable and many others.  We will also receive an insider perspective on the 2011 UN General Assembly.  Live feeds of major addresses, including Secretary General Ban Ki-moon and President Obama will also be covered by CPXample.

The event is a great opportunity for CPXample to introduce ourselves as an important voice among the Philanthropic community. We are looking forward to meeting the variety of do-gooders and share some of our own ideas about spreading social good.

Stay tuned for more on what’s to come with CPXample at the Social Good Summit.  To learn more about the Social Good Summit, visit the event homepage at http://mashable.com/sgs/

The Best Walk in April is a “March”

Although the month of March is over, there is one march that is continuing all year long. The March of Dimes is a charity organization dedicated to improving the overall health of babies. They support research initiatives related to birth defects, infant mortality and premature birth.

One way that the organization raises money for this research is by holding nationwide walk events called March for Babies. The March of Dimes spends 75.4% of the money raised in March for Babies on research and programs that promote the health of babies. Every year over seven million people participate in the March for Babies walks. This year, one of our own CPX Interactive members happens to be a Team Captain for one of the March for Babies walks which is taking place on Long Island later this month.

Jessica Castelli, an Account Manager in CPA Sales, has started a team in honor of her own daughter, Sadie Rose, who passed away at only five days old. The team, which includes other CPX Interactive members, will be walking the six mile track on April 30th to benefit the organization. Jessica’s team goal is to raise $3,000. With only 24 days left to go, the Sadie Rose team page currently shows that $1,386 of that goal has been met. The team is still hopeful for additional contributions within the coming days.

I spoke with Jessica last week about March for Babies. “This is the first year that I’m participating in the March for Babies event. I wanted to be a part of it because of my daughter, but it’s a great organization to be involved with, in general.” With a modest yet very proud smile, Jessica continued to tell me all of the ways March for Babies inspires others to get involved and donate to the cause.

To get more information regarding the organization, The March for Babies site is a great place to start. You can find team pages, local chapters and upcoming events for March of Dimes and the March for Babies walks. To donate and show your support to the Sadie Rose team, you can visit their page at http://tinyurl.com/sadie-rose-team. March for Babies can also be found on facebook, twitter and youtube.

CPX Interactive uses Philanthropic site, CPXample, to help Japan

It was on March 11, 2011 that an earthquake ruptured off the East coast of Japan violently shaking cities and small rural towns for up to five minutes in some areas.  The earthquake was so powerful that reports of trembles from the violent quake were felt reports came in from over 1,200 miles from the epicenter.  Within fifteen minutes a 33-foot-tall Tsunami traveling at 500-miles-per-hour devoured Japan’s landscape as the wave traveled inward off the coast for almost 6 miles.  Without mercy, the wave swallowed everything in its path paralyzing a country and causing the greatest destruction and loss of life that Japan hasn’t seen since World War II.

In the past, CPX Interactive has leveraged its own philanthropic division, CPXample, to drive awareness of both brands and not-for-profits  using online tools and strategies to encourage  global activism. Whether focusing on help efforts in the wake of the Haitian earthquake or supporting the get-out-the-vote effort right here in the US, CPXample has always been the outlet through which this global online ad network has channeled its ability to drive significant online traffic toward good causes. The ongoing tragedy in Japan will be no different.

For the next fweeks and months, CPXample.com, will highlight organizations that are doing their part to help the survivors of the recent devastation in Japan. This will be supported by the division’s twitter feed (@cpxample ) and its facebook page (http://www.facebook.com/#!/CPXample). Additionally, CPX Interactive will be ramping up the amount of online traffic it donates to directing internet users to the CPXample.com website.

By shedding some light on these valuable philanthropic resources, we seek to inspire individuals to participate and take action anyway they can.   In the effort to rebuild Japan, the global community will need to build a humanitarian support system committed to laying one brick at a time over a long period. Find out how you can get to work today at www.cpxample.com.

Mike Seiman is the CEO and Co-Founder of CPX Interactive, a progressive online ad network and global marketing company recently named by Inc. Magazine as the 6th fastest growing privately held advertising and marketing company in the US.

While a student at Hofstra University, Seiman teamed up with his business partner, now CTO of CPX Interactive, to begin monetizing a handful of entertainment websites they had created together. The ad server they built in 1999 set new standards for the industry and developed into a global company that now employs more than 90 people and serves more than 30 billion online ad impressions, in more than 60 countries, every month.

Seiman prides himself on his drive to ‘give back’ and he has leveraged CPX’s huge distribution power to do just that. Through its philanthropic division, CPXample, CPX has contributed millions of ad impressions across its vast network to causes including Save Darfur, Live Earth, American Diabetes Association and Children International. In 2008, Seiman decided to step up CPXample’s ‘skin in the game’ by creating and promoting its own ‘Get Out the Vote’ video and campaign called Vote For It! ’08 (www.voteforit08.org) which boasted a litany of  hip-hop royalty. CPX produced the video and drove more than 1.3 million views to it on YouTube.

Seiman is also extremely active on a personal level with these causes and with others, including the Hebrew Educational Society and the alumni association of his alma mater, Hofstra University.

Outside of his role in CPX Interactive, Seiman is also a principal of an indie movie production house, Chaos2, which has recently completed its first feature length project, the retro-style ‘slasher flick,’ Bloodnight: The Legend of Mary Hatchet.

Mike Seiman has always had extremely high standards for himself in both his personal and business lives. This commitment to excellence stems from a belief that the best way to engage a challenge is to “… see it as an opportunity to discover the best possible version of one’s self, and to help those around you do the same.”

“With power, comes responsibility.”

CPXample™ is a catch-all philanthropic division of CPX Interactive, created to use the power of the Internet to support worthy causes, and to help them make the most of this power.

CEO and Founder, Mike Seiman, sums it up best this way, “The original company that we founded, and that became CPX Interactive, was called B.U.D.S., for ‘Brothers Unda Da Skin’, in order to reflect our shared belief in the ideals of equality and unity… and we are thrilled to be in a position to put teeth behind those ideals.”

Our Causes:

Over the past two years, CPX Interactive has been involved with several philanthropic endeavors. In October 2007, CPXample™ supported SaveDarfur.org by donating 50,000,000 impressions across its network, driving traffic to a page where visitors could send e-mail messages to world leaders, expressing their outrage toward the atrocities and genocide in The Sudan.

A couple months later, in December of 2007, CPXample™ developed a new series of animated ads and delivered them across the CPX network (50,000,000 impressions) to assist LiveEarth.org in expanding its database of concerned visitors.

In anticipation of the 2008 presidential election, CPX Interactive created and promoted an unparalleled campaign to “get out the vote.” In partnership with Russell Simmons’ Hip-Hop Summit Action Network (HSAN), CPX developed the “Vote For It! ’08” campaign. CPX worked with celebrities including LL Cool J, Snoop Dogg, George Lucas, TI and Ciara (for a full list visit www.voteforit08.org) to create a powerful video to compel America’s youth to exercise their right to vote. The video is featured on www.voteforit08.org, a website created for the project, which also provided a link to voter registration info, plus photos and event information.

On July 9, 2008, CPX and HSAN held a video launch party at Room Service in New York City. Many of the celebrities featured in the “Vote For It! ‘08” campaign were on hand to watch the video premiere and celebrate with the CPX staff.

For nine days in September and October, a team of CPX execs trekked across the country as part of the 2008 Fireball Run. The CPX Interactive team included: Carlton Hickman, CTO and Founder, Tony Pascal, Graphic Designer, and Shaun Beymolla, VP of Traffic & Optimization.  They were one of 100 teams to take part in this 3500 mile transcontinental rally to support the Child Rescue Network.

Each team was assigned a different missing child, with the mission of creating as much awareness as possible throughout their journey. Carlton, Tony, and Shaun were armed with posters, and their 2008 Special Edition “Superbee” Dodge Charger was covered with a full color decal of the missing child. According to the Child Rescue Network, twenty four children have since been rescued and reunited with their families and guardians. The rally was a success, and the CPX Interactive team came away from the Fireball Run with 3^rd place!

Read this post on our VOX Blog

originally posted May 2008

CPX Interactive announces the launch of a new division of the company, CPXample, committed to lending its considerable resources to worthy causes and charities.

Each month, CPXample will spotlight one forward-leaning, hard-working, positive, Internet-based entity (usually not-for profit, but not necessarily) that is trying to make a difference. Over the course of the month, CPX Interactive will donate 50,000,000 ad placements across its vast network of more than 5,000 websites to the entity. CPX reaches over 195 global unique monthly users and serves over 24 billion monthly global impressions.

CPXample has already lined up its first two beneficiaries. SaveDarfur.org, a champion of the global effort to raise awareness of the tragedy in The Sudan, will receive 50,000,000 free network impressions in October, and Liveearth.org, the advocates dedicated to a global campaign raising awareness for the climate crisis, will receive 50,000,000 ad placements in November. Both campaigns are designed to drive petition signatures and each would carry a conservatively estimated retail value of approximately $50,000.

“CEO and co-founder, Mike Seiman, sums it up best this way, “We know that the power to significantly affect the flow of huge amounts of targeted traffic on the Internet is, in fact, a great responsibility…and we take that responsibility seriously. This company was founded on the ideals of unity [the company's parent company is named B.U.D.S. -- for Brothers Unda Da Skin] and we are thrilled to be in a position to put teeth behind those ideals.”

CTO and network co-founder, Carlton Hickman explains, “There are a lot of good people doing good things out there. If we can leverage the power of the network to lend a hand, then we’ll call this initiative a success.”

Next on the list for the newest division of this progressive online ad network? VP of Marketing, David Shay, says “We are planning an unprecedented ‘Get Out The Vote’ campaign for early next year. We don’t want to divulge the details yet, but we guarantee it will be pretty cutting edge stuff.”