1. Retail advertisers continue to represent the largest category of Internet ad spending, accounting for 22 percent of revenues for the full year of 2008 or $5.0 billion, down from the 25 percent ($5.4 billion) reported in 2007.
2. Financial Services advertisers represented the second-largest category of spending at 13 percent of 2008 full year revenues or $3.0 billion, down from the 15 percent ($3.2 billion) reported in 2007.
3. Automotive advertisers accounted for the third-largest category of spending at 12 percent of 2008 full year revenues or $2.8 billion, up slightly from the 12 percent ($2.5 billion) reported in 2007.
4. Computing advertisers represented the fourth-largest category of spending at 12 percent of 2008 full year revenues or $2.7 billion, up slightly from the 11 percent reported ($2.3 billion) for the full year of 2007.
5. Telecom companies accounted for 9 percent of 2008 full year revenues or $2.0 billion, up slightly from the 8 percent ($1.7 billion) reported in 2007, while Leisure Travel (airfare, hotels & resorts) accounted for 6% of revenues ($1.4 billion) compared to the 7 percent or $1.5 billion reported in 2007.
6. Media accounted for 5 percent of revenues for the full year of 2008 or $1.3 billion, down slightly from the 6 percent ($1.3 billion) reported in 2007.
7. Consumer Packaged Goods and Food Products represented 6 percent of full year revenues ($1.5 billion) up from the 4% or $925 million reported in 2007. Entertainment accounted for at 4% of 2008 full year revenues ($917 million), down slightly from the 5% ($1.0 billion) reported in 2007.

–2008 Annual Results from the IAB Internet Advertising Revenue Report

Welcome back to the CPX Interactive Blog! If you haven't already, you may want to subscribe to our RSS feed, and be sure to connect with CPX across the Web! Thanks for visiting!

Tonight, CPX Interactive Co-Founders, Mike Seiman and Carlton Hickman, will be in Los Angeles to attend a gala in honor of the First Ladies of Africa. The gala is sponsored by US Doctors For Africa, and is part of their first-ever Leadership For Health Summit, which will take place today and tomorrow.

Mike and Carlton are honored to attend the gala as guests of Mr. Ted Alemayhu, the founder and Executive Chariman of US Doctors For Africa, and someone with whom they share entrepreneurial and philanthropic interests.

Westbury, NY (PRWEB) April 16, 2009 — Progressive online ad network and global marketing company, CPX Interactive, has developed a technology/software solution that will let domain monetization and service providers offer client domainers URL-level performance and revenue insight into their massive domain portfolios. The solution, called CPXpi – Portfolio In-site, will begin beta testing with some of the industry’s largest players….

READ ENTIRE RELEASE HERE

In his blog post entitled “6 Things Smart Ad Networks Should Be Doing to Ensure Success in 2009,” CPX Interactive President, Rob Rasko, lays out a road map of priorities for those members of the ad network community that want to stay ahead of curve and define the industry landscape. Reading the post, it becomes clear that the unifying concept behind all 6 of Rasko’s suggestions is a new level of openness and communication between parties, as well as a focus on service.

He explains:

While it would be easy for ad networks to sit back on the successes of the past few years, I believe that this is the perfect time for ad networks to challenge ourselves to rise to the next level of innovation and collaboration with others in the industry. We should also take the opportunity to focus on the level of service we provide for our advertisers and publishers.

You can read the entire article HERE, but the outline of his suggestions is below:

1. PROVIDE PRODUCT VARIETY
2. COMMUNICATE THE FINANCIAL VALUE OF AD NETWORKS
3. MAKE BEST PRACTICES A PRIORITY
4. PRACTICE DUE DILIGENCE WITH PUBLISHERS
5. INITIATE SYNERGY WITHIN THE ONLINE ADVERTISING SPACE
6. ESTABLISH TRUST AMONG ADVERTISERS

READ ROB RASKO’S FULL POST

Got to love these two quotes from Erik Sass’ article for MediaPost covering topics at the OMMA Hollywood conference yesterday.

Mark Mahaney, an Internet analyst with Citigroup Investment Research, said: “You’d have to screw things up massively to interrupt the influx of money to online.”

Gian Fulgoni, the chairman and co-founder of comScore, agreed: “Online is capturing more share, and all the evidence indicates it’s going to continue capturing more share… “

Sass was reporting the general agreement that, while online ad spending will certainly take a hit in the recessive economy, the decline is likely to be far less steep than the decline across all advertising, including TV, radio and print.

HERE IS THE ARTICLE

Progressive online ad network, CPX Interactive, continues philanthropic efforts through support of CTO’s donation.

Westbury, NY (Vocus/PRWEB ) March 13, 2009 — Carlton Hickman, CTO and Co-Founder of progressive online ad network, CPX Interactive, donated a limited edition Dodge Charger to the Child Rescue Network. The car was used in last year’s Fireball Run, a cross country race to raise awareness for missing children. Hickman was a member of the CPX Fireball Run team, and had the 2008 Limited Edition Dodge Charger SRT-8 customized for the 3500 mile race. After working with the Child Rescue Network as part of Fireball Run, Hickman decided to continue to support their efforts.

READ FULL RELEASE HERE

According to a survey conducted by Abrams Research, Twitter is the most popular social marketing tool for businesses. Of the 200 social media leaders surveyed by Abrams Research, 40% picked Twitter as #1, followed by LinkedIn, YouTube, and Facebook, in that order.

Read about the survey results, and check out the CPX Interactive pages on:

• Twitter
• LinkedIn
• YouTube
• Facebook

For more of our Web 2.0 sites, go to: http://www.cpxinteractive.com/visitus.

A company’s mission statement should act as a compass for its growth and evolution. Without a clear mission to guide it, a company can, too easily, run astray of its plotted course. And yet, a mission statement that is too constricting may not allow a company to reach its highest potential.

Here is CPX Interactive’s mission statement:

Our mission is to achieve and maintain a position of unparalleled excellence within the interactive marketing space.

To accomplish this, we will consistently demonstrate the highest levels of integrity, operational transparency and value delivery… to both our advertisers and publishers.

Our vision includes the development of new and innovative interactive strategies, processes and platforms that deliver on, and leverage, these goals.

By Dana Posner

Marketing Manager, CPX Interactive

CPX Interactive helped kick off the iMedia Brand Summit Sunday night at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, FL. Brand Summits bring together brand marketing executives, and provide the opportunity to connect with peers and solution providers, share ideas and insight on how to deal with the issues surrounding the integration and application of interactive media in their overall marketing plans. As a regular sponsor of iMedia events, CPX threw the opening reception, and it was a great success!

A light breeze complimented the clear night sky as a slew of Brand attendees, from companies like Coca-Cola, Procter & Gamble, Zappos, Nestle, Disney, Capital One and A&E (to name a few) began to crowd around the colorfully lit poolside terrace.

The buffet style dinner was nothing less than tantalizing and delicious. The stations were nicely arranged and creatively named, including “Wok on the Beach,” stir-fry woks with all the fixins, “Sushi by the Shore,” a variety of savory sushi, “Tropical Infusion Salad,” a create-your-own salad station, and of course dessert – “Breezy Berry Delight,” moist and sweet cakes, filled pastries and fruit compote. As with most CPX cocktail parties, the signature drink was once again a hit, the CPX Chillaxer…not only tasty, but simply a fun drink to order.

If the dishes and drinks didn’t capture people’s attention, the looping video that glimmered through the flowing waterfall certainly did. We put together a fantastic compilation showcasing the various creative assets our in-house team designed throughout the past few years. As it was a Brand conference, this was a nice tie-in for all attendees to appreciate.

After being introduced by Kurt Indvik, iMedia Communications General Manager, Stephen Shearin, CPX Interactive’s VP of East Coast Sales, welcomed guests to the reception. With the conference theme, Bottom Line or Flat Line: It’s Time for Digital Marketing to Prove Itself, in mind, Stephen spoke about the continued success we have experienced despite difficult economic times (Watch Stephen’s speech on YouTube).

Many appreciative thanks were given to the CPX team on site including Stephen Shearin, VP of East Coast Sales; Matt Cohen, Director of Sales, Agency Group; John Rieselman, Director of Sales, West Coast and myself.

CPX greatly appreciates our relationship with iMedia, and we are looking forward to working together again at the iMedia Agency Summit in Austin, TX, 5/17-5/20.

By Michael Fleischman, EVP of Business Development, CPX Interactive

There are a number of factors that lead us to believe that there is significant growth ahead for the internet advertising sector. Some of these factors include:

1. Worldwide Internet penetration continues to rise.
2. Newspaper and magazine businesses continue to lose ad market share while dependence on mobile and Internet use increases.
3. Failure of newspapers to manage their existing cost structure, making their business model unsustainable in the future.
4. Increased dependence on the Internet medium for breaking news.
5. Emergence of blogs as a trusted news source and opinion provider.
6. Growing broadband penetration is a catalyst for more robust commercial Internet activity.
7. Growth of online retail is closely related to increasing broadband penetration.
8. Over the past five years, performance-based advertising has gained market share over the CPM based model.
9. Advertisers placing higher value on clear ROIs; hence, a shift to performance-based models is likely to accelerate in this recessionary environment.
10. Brick & Mortar retail bankruptcies, and especially store closings, should lead to pricing pressure, and thus margins pressure on the survivors in both online and offline retail.