Tag Archives: David Shay (EVP of Marketing)
VIDEO: An Online Display Advertising Fable
fa·ble [fey-buhl] (noun) 1. a short tale to teach a moral lesson, often with animals or inanimate objects as characters; Enjoy– from the CPX Interactive team! Welcome back to the CPX Interactive Blog! If you haven’t already, you may want to subscribe to our RSS feed, and be sure to connect with CPX across the Web! … Continue reading →
Interactivity of Digital Ad –Time for a Perception Change?
This past week, MediaPost published an article written by our own EVP of Marketing, David Shay. The article talks to the current ‘perception’ of digital advertising and the need to alter that view in order to reach the full potential … Continue reading →
CPX Interactive brings ‘Strategy is the New Creative’ to this year’s IAB Mixx 2011
CPX Interactive’s Strategy is the New Creative initiative has always been a conversation about, “The Promise of Digital” and reaching its full potential in the world of online advertising. We recently revisited this conversation by hosting a panel discussion at the … Continue reading →
Meet David Shay, CPX Interactive’s EVP of Marketing
David Shay is the EVP of Marketing at CPX Interactive. Read on to learn about his journey from law school grad to marketing professional at an online ad network. Continue reading →
CPX EVP of Marketing David Shay Shares Insight on iMedia Blog
David Shay, EVP of Marketing at CPX Interactive, recently published his first blog post on iMedia Connection entitled Marketing Begins at Conception. In the post, he answers the question, “What IS marketing?” and provides tips to marketers on how to … Continue reading →
Web 2.0 Immersion
originally posted 5/27/08 Key assumptions: 1) People tend to repeat habits with which they are most comfortable, and 2) People are naturally more receptive to receiving information in an environment in which they are comfortable. Building upon these two assumptions, … Continue reading →
The "High Profile" Fallacy…
originally posted 7/26/07 Here at CPX Interactive, we often discuss what we call “The High Profile Fallacy.” This misconception – so common that it deserves its own moniker – is the belief that “That which I need, is that which … Continue reading →
The value of “Higher Growing” Fruit….
originally posted 7/10/07 Some of the largest players in the ad network space only monetize a publisher’s premium inventory – the first few impressions per unique visitor. Most often, the remaining non-premium (also known as “remnant”) inventory is defaulted either … Continue reading →
One Advantage of Online Inventory
A magazine cannot contain an infinite number of pages… A television show cannot contain an infinite number of commercial spots… In contrast, however, there really are no limits to how many “impressions deep” website publishers can monetize their ad space … Continue reading →
