Tag Archives: digital
CPX Interactive Names Bazini Hopp as AOR
New York, NY, January 11, 2012 –(PR.com)– Digital advertising company CPX Interactive has retained Bazini Hopp as its PR agency of record to communicate its messaging to advertising agencies, marketers and the online advertising industry as a whole through traditional and social media as … Continue reading →
VIDEO: An Online Display Advertising Fable
fa·ble [fey-buhl] (noun) 1. a short tale to teach a moral lesson, often with animals or inanimate objects as characters; Enjoy– from the CPX Interactive team!
Interactivity of Digital Ad –Time for a Perception Change?
This past week, MediaPost published an article written by our own EVP of Marketing, David Shay. The article talks to the current ‘perception’ of digital advertising and the need to alter that view in order to reach the full potential … Continue reading →
AppNexus Summit 2011 Interview with CPX Interactive CEO, Mike Seiman
At the AppNexus Summit on Nov. 10, 2011 held at the Times Center in New York City, Brian O’Kelley, CEO of AppNexus announced that CPX Interactive will use AppNexus as their exclusive ad server. Following the announcement, Lauren Nemeth, VP … Continue reading →
CPX Interactive News and Events for 11/4/2011
CPX Interactive News In the news this week, the hot topic of conversation for the online advertising industry has been about Yahoo! Inc. acquiring advertising technology company, Interclick. Yahoo! Inc. reportedly bought the ad network for $270 in an effort to … Continue reading →
CPX Interactive First Major Distribution Partner for IP Targeting Company
CPX Interactive has entered a relationship with predictive data solutions company, Semcasting, as a ‘first major distributor’ for the company’s new online ‘cookie-free’ targeting solution, IP Audience Zones. IP Audience Zones is a ‘breakthrough audience identification platform that maps nearly … Continue reading →
CPX Interactive Names CSO, CRO and CFO
Last week, a press release reported on some of the new strategic changes taking place within the company and a realignment of our C-level executives as we begin to move forward into the next phase of the online display advertising … Continue reading →
CPX Interactive’s 4th Annual Softball Game Hits a Home Run
A special thank you to our Marketing Manager, Dana Posner, for the contribution. On Wednesday, October 12th 2011, the CPX Interactive staff gathered at Eisenhower Park in Westbury, NY, for the company’s 4th annual softball game & BBQ. With the … Continue reading →
CPX Interactive brings ‘Strategy is the New Creative’ to this year’s IAB Mixx 2011
CPX Interactive’s Strategy is the New Creative initiative has always been a conversation about, “The Promise of Digital” and reaching its full potential in the world of online advertising. We recently revisited this conversation by hosting a panel discussion at the … Continue reading →
Battle of the Brands 2012
CPX Interactive recently sponsored the iMedia Brand Summit held this past Sept. 11-14, 2011 in Coronado, CA. Ross Cohen, Director of Sales at CPX Interactive gives us his account of the event and shares more about the theme, ‘Going Big in 2012.” “What happens … Continue reading →
