When the IAB asked CPX Interactive to sponsor a round table dinner in Chicago, we were grateful for the opportunity to listen to what brands and agencies have to say about ad networks. Tonight, CPXers will sit down with agency and brand representatives, from companies like Cars.com, Mindshare, and Procter & Gamble, to discuss “Finding the ‘Just Right’ with Ad Networks.”

The dinner, which takes place at the Landmark Grill, will be facilitated by IAB representatives, as well as a team of corporate and sales executives from CPX.  We look forward to a fantastic discussion! Be sure to check back for a recap next week.

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September is a very busy month for CPX Interactive! We will be attending four industry events, coast to coast, and around the world.

• The iMedia Brand Summit takes place the 13th-16th in Coronado, California, and we’re sponsoring dinner on Tuesday night.

• OMMA Global is in New York City the 21st and the 22nd. If you’re there, keep an eye out for CPX Interactive lanyards at check in, and our full page ad on cover 4 of Online Media Daily.

• The next day is Mediapost’’s The Future of Media. We’ll be on cover 3 of a special edition of MEDIA Magazine distributed at the conference.

• On the 22nd and 23rd, a number of CPXers are heading to the UK for ad:tech London. We’ll be at booth #262, so if you happen to be across the pond, stop on by and say hello.

It will be busy and exciting, and we’re looking forward to a great month!

In case you missed last week’s live stream of Digital Hollywood’s Media Summit 2009, the videos are now available on a dedicated page of the ScribeMedia site. Watch conversations with prominent industry figures like Jeff Zucker, President and Chief Executive of NBC Universal, and Steven Balmer, CEO of Microsoft.  CPX Interactive is glad to work with Scribe Media to bring this content to a larger audience through the Web.

Got to love these two quotes from Erik Sass’ article for MediaPost covering topics at the OMMA Hollywood conference yesterday.

Mark Mahaney, an Internet analyst with Citigroup Investment Research, said: “You’d have to screw things up massively to interrupt the influx of money to online.”

Gian Fulgoni, the chairman and co-founder of comScore, agreed: “Online is capturing more share, and all the evidence indicates it’s going to continue capturing more share… “

Sass was reporting the general agreement that, while online ad spending will certainly take a hit in the recessive economy, the decline is likely to be far less steep than the decline across all advertising, including TV, radio and print.

HERE IS THE ARTICLE

Working with Scribe Media, CPX Interactive is sponsoring a FREE and LIVE webcast of next week’s DIGITAL HOLLYWOOD 2009 MEDIA SUMMIT which is being held in Manhattan on Wednesday and Thursday March 18th & 19th at the McGraw-Hill building on 49th & 6th

Anyone who signs up at   www.live.scribemedia.org will be able to view keynote and primary sessions all day on Wednesday and Thurday.

From the Scribe Media site:

“Media Summit New York is one of the most important Media conferences of the year.

This year’s Keynote speakers include Jeff Zucker, President and Chief Executive, NBC Universal; Philippe Dauman, President and Chief Executive Officer, Viacom Inc. and Steven A. Ballmer, Chief Executive Officer, Microsoft Corporation.

Media Summit New York is the premier Conference on Broadband, Mobile, Advertising, Television, Film, Cable & Satellite, Publishing, Radio, Magazines, News & Print Media and Marketing. Over 1,000 of the country’s top media, entertainment and technology executives are expected to attend in person, and thousands more online. Click here to review the Agenda and daily schedule.”

REGISTER HERE FOR THE FREE LIVE WEBCAST

CPX Interactive is excited to be a sponsor of the Ad Age Digital Conference which will take place in New York City, April 7-8.  Discussion will center around the message, “digital is no longer a category; it’s a way of life,” and will cover a wide variety of topics that include social networks, search, media mix, and cross platform messaging.

The long list of speakers and panelists includes executives from many big name companies. At a special cocktail reception, Ad Age will announce the ten companies that have been named to their 2009 Digital A-List of digital innovators.

CPX Interactive believes in the power of digital, and is looking forward to sponsoring this event.

Last Monday, February 23, 2009, advertising professionals took to the stage as they traded their suits for spandex, and put down their briefcases to pick up guitars. This was the scene at CPX Interactive’s Battle of the Bands, as three top ad agency “bands,” and a record label team competed in an intense Guitar Hero battle. The teams represented Ogilvy, MediaEdge, MediaVest, and Shady Records. Although the rockers and their groupies are all connected through the online advertising industry, the aim of the event was to have fun and leave work at the office. “This is a creative industry with a lot of creative spirits…and it turns out, a lot of really good Guitar Hero players,” CPX VP of Sales, Stephen Shearin, said after the event.

Each team had a catchy name and some wore costumes or brought props. “Travis and the Chimps,” were fittingly accompanied by a large stuffed monkey. The MediaEdge team, “Uncle Jesse & His Creepy Minions,” wore full body spandex suits. At the end of the night, Travis and the Chimps, the team from MediaEdge was crowned the winner. But, the battle is far from over. In fact, this was only a seeding round, and the competition will continue in a series of events planned by CPX Interactive in the coming months. Stay tuned for more information.

Check out the photo album here.

By Dana Posner

Marketing Manager, CPX Interactive

CPX Interactive helped kick off the iMedia Brand Summit Sunday night at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, FL. Brand Summits bring together brand marketing executives, and provide the opportunity to connect with peers and solution providers, share ideas and insight on how to deal with the issues surrounding the integration and application of interactive media in their overall marketing plans. As a regular sponsor of iMedia events, CPX threw the opening reception, and it was a great success!

A light breeze complimented the clear night sky as a slew of Brand attendees, from companies like Coca-Cola, Procter & Gamble, Zappos, Nestle, Disney, Capital One and A&E (to name a few) began to crowd around the colorfully lit poolside terrace.

The buffet style dinner was nothing less than tantalizing and delicious. The stations were nicely arranged and creatively named, including “Wok on the Beach,” stir-fry woks with all the fixins, “Sushi by the Shore,” a variety of savory sushi, “Tropical Infusion Salad,” a create-your-own salad station, and of course dessert – “Breezy Berry Delight,” moist and sweet cakes, filled pastries and fruit compote. As with most CPX cocktail parties, the signature drink was once again a hit, the CPX Chillaxer…not only tasty, but simply a fun drink to order.

If the dishes and drinks didn’t capture people’s attention, the looping video that glimmered through the flowing waterfall certainly did. We put together a fantastic compilation showcasing the various creative assets our in-house team designed throughout the past few years. As it was a Brand conference, this was a nice tie-in for all attendees to appreciate.

After being introduced by Kurt Indvik, iMedia Communications General Manager, Stephen Shearin, CPX Interactive’s VP of East Coast Sales, welcomed guests to the reception. With the conference theme, Bottom Line or Flat Line: It’s Time for Digital Marketing to Prove Itself, in mind, Stephen spoke about the continued success we have experienced despite difficult economic times (Watch Stephen’s speech on YouTube).

Many appreciative thanks were given to the CPX team on site including Stephen Shearin, VP of East Coast Sales; Matt Cohen, Director of Sales, Agency Group; John Rieselman, Director of Sales, West Coast and myself.

CPX greatly appreciates our relationship with iMedia, and we are looking forward to working together again at the iMedia Agency Summit in Austin, TX, 5/17-5/20.

The Internet is a constantly changing medium, and in late January, members of the domain industry gathered in Hollywood, CA to discuss how they can best anticipate, confront and conquer these changes. The venue was DOMAINfest 2009, a conference created in 2006 by DomainSponsor as a way to bring industry professionals together to learn, network, and develop business relationships. CPX Interactive was one of three Gold Sponsors for this year’s event, and hosted the opening party at Universal Studios. A section of the park was closed down to the public, and several rides were opened especially for attendees. CPX provided food and drinks, and everyone had a great time.

According to the DOMAINfest website, there are over 168 million domain names currently registered. This conference attracted “domainers” large and small, as well as marketing and advertising companies of every variety. Panel discussions covered topics such as: “Domaining 2.0—what does the next evolutionary phase of our industry look like?” “What Can We Expect from the Legal and Regulatory Environment?” and, “The Google Perspective: Winning over the Advertiser and Optimizing Site Performance through Analytics.” The Keynote Speaker was Steve Wozniak, Co-Founder of Apple. Wozniak spoke on initiating change in the Internet space, and maintaining an entrepreneurial spirit despite facing challenges.

For many, an invaluable aspect of the event was the networking opportunities it provided. In addition to “structured networking” periods after panel discussions, sponsors and exhibitors set up “pods” which provided a space for constant discussion. Yael Klein, Publisher Relations Representative at CPX Interactive, and Chris Brennan, Senior Sales Director of Publishing at CPX, attended the conference, and found that they spent most of their time in the pod meeting people and making new connections.  Brennan emphasized the importance of forming new partnerships in an industry that has until now been an untapped resource. He feels that CPX is a valuable partner for domainers because we can offer domain by domain tracking statistics that no one else provides.

CPX Vice President of Publisher Acquisitions, Mike Zacharski, also attended the event, and echoed this sentiment; he sees a lot of growth potential for CPX in the domain space. Zacharski explained that CPX sponsored and attended this show in order to better understand the needs and sentiments of the domainers as well as evaluate how CPX can be a leader in developing new tools and bringing new ideas to the domain space. DOMAINfest provided these opportunities and more, and CPX Interactive is excited to continue work on releasing new products for the domain space in the near future.

Executive level marketers from advertising’s top brands will meet in Florida, beginning tonight, at iMedia’s Brand Summit. Global online ad network  CPX Interactive continues its partnership with iMedia as the sole sponsor of tonight’s opening reception.

Wishing all attendees a fantastic evening and a productive summit!