Tag Archives: IAB

CPX Interactive brings ‘Strategy is the New Creative’ to this year’s IAB Mixx 2011

Posted on October 10, 2011 by TK Hall

CPX Interactive’s Strategy is the New Creative initiative has always been a conversation about, “The Promise of Digital” and reaching its full potential in the world of online advertising.  We recently revisited this conversation by hosting a panel discussion at the … Continue reading →

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Does Google’s bullishness bode well for display?

Posted on June 10, 2011 by dshay

Does Google’s bullishness bode well for display? With Google’s purchase of Demand Side Platform, Invite Media, last year it was pretty clear that their ultimate commitment to the display landscape will continue to grow beyond the independantly impressive AdSense platform … Continue reading →

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Rebranding for Branding….

Posted on June 9, 2011 by dshay

Does Online Advertising Have a Branding Problem? 10 years ago, in an attempt to establish differentiation from traditional media that seemed to have the market cornered on brand-building, an upstart digital industry ponied up on the deliverables of performance and … Continue reading →

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Something we are thinking (and talking) about…

Posted on October 5, 2010 by dshay

“Strategy is the new creative.” The idea may not be completely new, but it does seem to have taken on new meaning in this quickly evolving metric-driven industry.  And, while the truth may not be so extreme, it is clear … Continue reading →

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Assessing the Impact of Pending Congressional Bill on Online Advertising

Posted on June 23, 2010 by cpxsam

Last week, the IAB held its second annual Long Tail Alliance Fly-In in Washington, DC. CPX’s CEO Mike Seiman, and VP of Publisher Development, Mike Zacharski, joined other IAB member supporters, and 46 small publishers, to tell their elected officials about the importance of Internet advertising to small business growth. Continue reading →

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E-Marketer on Ad Targeting

Posted on June 18, 2010 by admin

The benefits of targeting are clear, for both advertisers and publishers. As seen below, more than 60% of agencies were able to increase their clients’ online display ad spending budget as a result of audience targeting. Continue reading →

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Where is CPX Interactive This Week?

Posted on June 15, 2010 by admin

It’s a busy week for the online advertising industry, and CPX Interactive is taking part in events in Florida and Washington, D.C. Continue reading →

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Join CPX COO Rob Rasko at IAB Europe’s Interact Congress 2010 in Barcelona

Posted on May 18, 2010 by admin

CPX is a sponsor of IAB Europe’s Interact Congress Barcelona 2010, which takes place June 2nd-3rd at Casa Llotja de Mar. Rob Rasko, COO & President of CPX Interactive, will take part in a panel on the second day of the event. Continue reading →

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CPX Invites You to Meet with Congress at the 2010 IAB Long Tail Alliance Fly-In

Posted on May 12, 2010 by admin

CPX Interactive would like to invite to you to join the IAB and other online entrepreneurs like yourself in representing small publishers from across the country at the 2010 Long Tail Alliance Washington Fly-In, June 14-15. Continue reading →

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Rob Rasko, CPX COO & President, Talks to Josh Crandall, CEO & Co-Founder of Netpop

Posted on March 25, 2010 by admin

CPX COO, Rob Rasko, talked to Josh Crandall, CEO & Co-Founder of Netpop, a new social advertising and insights platform, at the IAB Leadership Meeting. Continue reading →

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