It’s a busy week for the online advertising industry, and CPX Interactive is taking part in events in Florida and Washington, D.C.

COO & President, Rob Rasko, and EVP of Sales, Gary Bembridge, are attending the iMedia Brand Summit in Miami.  At this Summit, iMedia is asking digital marketers and their brand manager colleagues to pair up and learn together. They have been discussing core business challenges with peers-and publisher and service provider partners, and yesterday, enjoyed a keynote from Mark Snyder, CMO of the Kmart Corporation. CPX is sponsoring today’s lunch, from 12:30-1:45.

While Gary and Rob are in Florida, CPX CEO Mike Seiman, and VP of Publisher Development, Mike Zacharski, are in Washington D.C., lobbying Congress on behalf of small website publishers. They are participating in the IAB Long Tail Alliance Fly-In, a unique opportunity for small publishers from across America to tell their story to Congress. CPX is a major supporter of the Long Tail Alliance, and is proud to be a part of this event.

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CPX Interactive Director of Sales, Chris Paine, talks about the benefits of CPX’s new ad management platform, adROIt^TM, at the iMedia Agency Summit in Austin, TX.

CPX is proud to sponsor lunch at the iMedia Agency Summit on Tuesday, May 18, in Austin, TX. The Summit takes place from the 16-19, and focuses the agency’s role in the integrated media landscape, with a keynote by Lisa Donohue, CEO Starcom USA. Since 2001, iMedia Agency Summits have been a place for agency executives to gather and network in a collaborative learning environment. This year’s Summit is located at the Hyatt Regency Lost Pines Resort and Spa, and is already sold out. Visit the iMedia website for more information.

CPX Interactive has been attending iMedia Connection Brand and Agency Summits for a number of years. Stephen Shearin, VP of Sales, Agency Division at CPX, reflects on the value derived from these events:

“CPX attends iMedia summits at least four times a year. The value in attending is layered on many levels, and goes WAY beyond the great locations, meals, and drink receptions…although they’re pretty great. On an individual level, most of the major players send their leaders, so the personal networking environment is much richer than it might be at a local event. To that end, the general conversation at iMedia summits can be as informative and instructive as the speakers and breakout sessions themselves. From a more holistic perspective, being represented there, personally and in the form of a sponsorship, is one of the most direct ways to come to the forefront of the market leaders represented at any iMedia.”

Next week, Shearin and other members of the CPX team will travel to Scottsdale, Arizona for the iMedia Agency Summit. The event takes place December 6-9, and will be guest hosted by Jim Spanfeller,  former President and CEO of Forbes.com. CPX will be sponsoring lunch on Tuesday the 8th.

By Dana Posner

Marketing Manager, CPX Interactive

CPX Interactive helped kick off the iMedia Brand Summit Sunday night at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, FL. Brand Summits bring together brand marketing executives, and provide the opportunity to connect with peers and solution providers, share ideas and insight on how to deal with the issues surrounding the integration and application of interactive media in their overall marketing plans. As a regular sponsor of iMedia events, CPX threw the opening reception, and it was a great success!

A light breeze complimented the clear night sky as a slew of Brand attendees, from companies like Coca-Cola, Procter & Gamble, Zappos, Nestle, Disney, Capital One and A&E (to name a few) began to crowd around the colorfully lit poolside terrace.

The buffet style dinner was nothing less than tantalizing and delicious. The stations were nicely arranged and creatively named, including “Wok on the Beach,” stir-fry woks with all the fixins, “Sushi by the Shore,” a variety of savory sushi, “Tropical Infusion Salad,” a create-your-own salad station, and of course dessert – “Breezy Berry Delight,” moist and sweet cakes, filled pastries and fruit compote. As with most CPX cocktail parties, the signature drink was once again a hit, the CPX Chillaxer…not only tasty, but simply a fun drink to order.

If the dishes and drinks didn’t capture people’s attention, the looping video that glimmered through the flowing waterfall certainly did. We put together a fantastic compilation showcasing the various creative assets our in-house team designed throughout the past few years. As it was a Brand conference, this was a nice tie-in for all attendees to appreciate.

After being introduced by Kurt Indvik, iMedia Communications General Manager, Stephen Shearin, CPX Interactive’s VP of East Coast Sales, welcomed guests to the reception. With the conference theme, Bottom Line or Flat Line: It’s Time for Digital Marketing to Prove Itself, in mind, Stephen spoke about the continued success we have experienced despite difficult economic times (Watch Stephen’s speech on YouTube).

Many appreciative thanks were given to the CPX team on site including Stephen Shearin, VP of East Coast Sales; Matt Cohen, Director of Sales, Agency Group; John Rieselman, Director of Sales, West Coast and myself.

CPX greatly appreciates our relationship with iMedia, and we are looking forward to working together again at the iMedia Agency Summit in Austin, TX, 5/17-5/20.

Executive level marketers from advertising’s top brands will meet in Florida, beginning tonight, at iMedia’s Brand Summit. Global online ad network  CPX Interactive continues its partnership with iMedia as the sole sponsor of tonight’s opening reception.

Wishing all attendees a fantastic evening and a productive summit!