CPX is a sponsor of IAB Europe’s Interact Congress Barcelona 2010, which takes place June 2^nd-3^rd at Casa Llotja de Mar. Rob Rasko, COO & President of CPX Interactive, will take part in a panel on the second day of the event. The panel will discuss Direct Response vs Online Branding, and will be moderated by Randall Rothenberg, CEO of IAB US. It takes place at 2:00 pm on Thursday the 3rd.

The overarching theme of this year’s Interact Congress is Branding Online: The Time is Now. Panels and keynote addresses will cover topics including opportunities and challenges, creativity and engagement, use of social media, and the role of online in overall strategy. The event concludes with the Mixx Europe Award ceremony, recognizing the best branding campaigns across Europe, as well as the most awarded brand, agency and advertiser.

CPX’s COO & President, Rob Rasko, recorded this message for the OM Expo, which took place in Madrid at the end of February. He begins in Spanish and later switches to English, as he talks about ad networks, platforms, CPX Interactive and the future of online media buying.

CPX Interactive will be taking an active part in the “Forum della Comunicazione Digitale”, and Massimo Fontana, Country Manager-Italy, will introduce our own business model and strategies for 2010. The third edition of the Digital Communication Forum will take place on the 10th of February of 2010 at Palazzo Mezzanotte (Milan, Piazza Affari). It’s an event organized by Comunicazione Italiana, which aims at allowing technicians, communicators, CEOs, top managers, economists and innovators to exchange their opinions, initiatives and development strategies in order to let the country succeed in the digital era we are living in.

By Francesca Alberti
Marketing Assistant, CPX Italia

Find out more about Massimo Fontana,  head of our Italian office, including his past experiences, current role, and plans for the future.

1. Who are you and what do you do here at CPX?

My name is Massimo, and I am the Country Manager for CPX Interactive Italia. I am in charge of the Italy office, which was the first International branch of CPX Interactive.  Since the beginning, I have been establishing the company, seeking out local business, and working with the global CPX team to drive the company’s long-term local success. I also evaluate partner strategies, and establish and facilitate key business relationships.

2. What kinds of things to do you do on a daily basis during a normal work day?

Since I’m responsible for a country, I need to manage and coordinate all processes including, administration, marketing, sales, and publishing. So, my working day is made up of many different things, but my main daily focus is to be sure that all the people working on the Italian team are happy to work for CPX!

3. What is your favorite thing about working for CPX?

The mood of the company and the people I work with are my favorite things. I’m a pioneer, always looking for some dream to be realized. CPX has a dream and I want to be a part of realizing this dream!

4. What is your professional background?

I have more than ten years of experience in the Internet and telecoms sectors. Since the beginning of my career, I have been exposed to the changes that innovative technologies bring to business models, value chains and lifestyles. My focus in this area has been on helping companies transform their business to exploit the benefits of digital innovation. I have extensive experience in collaborating with teams to drive digital business growth, and always work closely with end-user customers in converting new technologies into tangible business benefits.

5. What are some of your future goals for CPX Italy?

To drive the company’s long-term local success and to be one of the leading online advertising players in Italy.

Meet the rest of the CPX Italy Team!

This Wednesday and Thursday, November 25-26, IAB Spain will hold the third annual Inspirational Film Festival in Madrid. The festival, which will take place at Círculo de Bellas Artes, presents the latest trends in digital marketing and advertising through presentations, panel discussions, and workshops. CPX Interactive Spain will sponsor the popcorn machine at this event, so we know there will be tasty snacks on hand. We hope everyone enjoys the festival!

CPX Interactive Italy was established as the company’s first international office. Since opening its doors in May 2008, the Milan office has come online and up to speed extremely rapidly. In fact, after only 18 months, CPX Interactive was already one of the largest Italian ad networks, with more than 60% of market share, according to comScore. Meet the CPX Italy team!

Massimo Fontana, Country Manager With more than 10 years of experience in the Internet and telecoms industry, Massimo brings considerable experience in building out online divisions for US and European companies (Massimo was responsible, and was the first employee, for MSN.it start-up,  and a key player in the development of AltaVista.it, now a Yahoo! company).  Massimo also brings to the table a background in the International financial markets and, more recently, in the interactive mobile space, having served in senior roles at both Ericsson and Dada.net.

Cecilia Sandrucci, Publishing Manager Specializing in Communication and Mass Media, Cecilia worked at Tiscali as Advertising Account Manager, and became Marketing Manager at Intelia Spa. After that, she worked as Publisher & Media Buyer at TradeDoubler Italia, consolidating her experience in the Marketing and Advertising Industries.

Marco Viscardi, Sales Director Marco’s career has always been focused on Sales, and he has worked for some great brands in the advertising industry, like Cairo Pubblicità Spa, 24/7 Media Italia, IT Media (Il Sole 24 Ore Group), Publikompass, Yahoo Italia and Video Click Advertising. In September 2009, thanks to his brilliant background, he was made Sales Director at CPX Interactive Italia.

Raffaella Doronzo, Sales Manager Raffaella has been a Sales Manager at CPX Interactive since September 2009. After receiving a degree in Public Relations at the IULM University in Milan, she started working in the advertising and press industries, starting with CAIRO Editore. After that, she specialized in Web Marketing by working at Video Click and HURRA’ GMBH in Stuttgart.

Mariano DeLuca, Sales Account Manager Mariano’s great knowledge of online marketing activities (performance based marketing, search engine optimization, email marketing), has led him to succeed in companies like Trade Doubler. After a year spent in Paris working for Facebook, he will join CPX Italia in December as Sales Account Manager.

Francesca Alberti, Intern Francesca received a First Class Master Degree in International Management at the Catholic University in Milan, specializing in corporate communication and foreign languages.  She is now working at CPX Interactive as Marketing Trainee.  Francesca has always been interested in Web Advertising, thanks to her first experience at Voltimum Italia Srl, the leading service provider for professional e-marketing in the electrical industry.

In International news, CPX Interactive had the pleasure of exhibiting in Milan, Italy at the IAB Italy Forum, November 3-4. IAB Italy is known as the most important online advertising event in Italy.

With more than 4,000 attendees and 60 sponsors, the Milano Convention Center was packed with media-owners, advertising agencies, media agencies, researchers and publishers.

This was the second year CPX Interactive attended this event.

“There is a lot more energy here than last year,” said Rob Rasko, President and COO of CPX Interactive.

The CPX Interactive Italy Team includes: Country Manager, Massimo Fontana, Publishing Manager, Cecilia Sandrucci, Sales Director, Marco Viscardi, Sales Manager, Raffaella Doronozo, Sales Account Manager, Mariano De Luca and Marketing Intern, Francesca Alberti.

Country Manager, Ana Garcia, gives a tour of the new Madrid office space that will soon become home to the CPX Spain team.

From November 3-4, CPX will exhibit at the IAB Forum Milano 2009 in Milan, Italy, hosted by the Italian branch of the Interactive Advertising Bureau. The conference, which will take place at the Milano Convention Center, focuses on the topics of innovation and competitiveness, as well as the role of the Internet for Italian companies. Check back for more information on CPX’s involvement in this event, and watch the video below to see our COO & President, Rob Rasko, speaking at last year’s forum:

Our Spain office has moved! They can now be reached at:

CPX Interactive Spain
Paseo Castellana, 140 planta 10
28046 Madrid, Spain
+34 911 430 345

And our new Turkey office can be contacted at:

19 Mayis Mah Sinan Ercan Cad. Pasa Korusu Sitesi C blok no: 40
Kadikoy/Istanbul 34736
Turkey
+90 216 4451971

Visit the Contact page of our website for more information.