Tag Archives: mediapost

Interactivity of Digital Ad –Time for a Perception Change?

This past week, MediaPost published an article written by our own EVP of Marketing, David Shay.  The article talks to the current ‘perception’ of digital advertising and the need to alter that view in order to reach the full potential … Continue reading

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OMMA AdNets: the CliffsNotes version

OMMA AdNets: the CliffsNotes version A special thanks to our own Jamie Gutterman, Director of Sales for the contribution. On Monday, July 18 I attended the OMMA Adnets conference in Los Angeles, CA.   The one day event consisted of a … Continue reading

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Heard at OMMA Hollywood…

Got to love these two quotes from Erik Sass’ article for MediaPost covering topics at the OMMA Hollywood conference yesterday. Mark Mahaney, an Internet analyst with Citigroup Investment Research, said: “You’d have to screw things up massively to interrupt the … Continue reading

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