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CPX to Start Off November with OMMA Adnets & Ad:tech NY

Posted on 20 October 2009 by admin

CPX is looking forward to two great industry events at the beginning of November, OMMA Adnets and Ad:tech NY.

OMMA Adnets is taking place on November 3rd at the Crowne Plaza Times Square in New York City. The event is in its second year, and this year will focus on the topic: Audience is King: Targeting the Challenges of 2010, exploring the shift from more focused targeting to building audiences. The keynote will be given by Matt Spiegel, CEO of Omnicom Media Group Digital.  Make sure to pick up your CPX Interactive lanyard when you get your badge at registration!

Ad:tech New York is “the largest gathering of online marketers,” with more than 200 speakers and more than 250 exhibitors. The event will take place at the Jacob Javits Center in New York City from November 4-6. Topics include entertainment, targeting, mobile, and emerging media, and keynote presentations will be given by Sir Martin Sorrell, Chief Executive, WPP; Jimmy Wales, Founder, Wikipedia/Co-Founder, Wikia; and Jonathan Miller, Chief Digital Officer, Chairman and CEO, Digital Media Group, News Corporation. CPX Interactive will be exhibiting at booth #1500. Come by and say hello!

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Heard at OMMA Hollywood…

Posted on 24 March 2009 by admin

Got to love these two quotes from Erik Sass’ article for MediaPost covering topics at the OMMA Hollywood conference yesterday.

Mark Mahaney, an Internet analyst with Citigroup Investment Research, said: “You’d have to screw things up massively to interrupt the influx of money to online.”

Gian Fulgoni, the chairman and co-founder of comScore, agreed: “Online is capturing more share, and all the evidence indicates it’s going to continue capturing more share…

Sass was reporting the general agreement that, while online ad spending will certainly take a hit in the recessive economy, the decline is likely to be far less steep than the decline across all advertising, including TV, radio and print.

HERE IS THE ARTICLE

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