Throughout Q3, our philanthropic division, CPXample^TM, is shining the spotlight on brands who are giving back. This initiative is two part, and exemplifies our belief in the old adage that “with power, comes responsibility.”

The first part of the initiative is a series of articles on our philanthropic website, CPXample.org. We are featuring many well-known companies who are leveraging their success and brand recognition to do good. Some work through their own foundations, while others partner with non-profits.  Causes run the gamut from education, to the environment, to cancer care. A number of companies not only do their own work in the community, but also help others give back. Thus far, we have featured Ford, Taco Bell, Domino’s, Starbucks, and Procter & Gamble, with many more to come.

The second part of the initiative is an online campaign of interactive survey-style ads that will begin running soon, and go through Q3. The ads ask users whether a high profile brand’s commitment to specific philanthropic initiatives affects their own impression of the brand, and to what extent these efforts make them more likely to engage such a brand. These ads will run across our network, and we plan on sharing the results of the surveys with brands and their agencies.

Visit CPXample.org to read more about what brands are doing to give back to the community.

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CPX Interactive Director of Sales, Chris Paine, talks about the benefits of CPX’s new ad management platform, adROIt^TM, at the iMedia Agency Summit in Austin, TX.

CPX CEO, Mike Seiman, predicts the future of display advertising…

As I sit at my desk, a little bored towards the end of a long Wednesday, I decided to just ramble off points about what I think will happen to DSPs and ad networks in the next 24 months in 10 points:

1 – All agencies will own a DSP, and if you are a DSP and not owned by an agency, you will wash away.

2 – DSPs will become less and less relevant, as exchanges begin to build more intuitive interfaces for themselves.

3 – CRMs will be created to manage all exchanges that will be licensed, and not take a % of media, making all agencies realize they might have made a mistake buying a DSP and not waiting.

4- Exchanges will never break out of the lower end of the ad chain, and it will still continue to be Direct Sales/Ad Network/Exchange.

5 – Agencies and advertisers will soon realize they cannot execute an effective campaign utilizing exchanges, and while it’s a nice addition to running a campaign, it can never make a campaign. Therefore, ad networks will still be the best alternative to direct media buying.

6 – Ad networks will continue to innovate, in terms of plugging into exchanges and supply side platforms, to build custom audience segments using data. This will finally be perceived as of tremendous value for agencies and direct advertisers.

7 – Supply side platforms will still exist, and become more and more like exchanges, and less and less like ad networks.

8 – Ad networks will buy more and more unique inventory by arbitraging site traffic at proper cpms, ensuring publishers they will get what they need for their inventory.

9 – Publishers will start to see the real value of ad networks as they gain higher cpms from them. They will also realize that an exchange cannot give them control over cpms, and therefore will only put bottom of the barrel inventory on them.

10 – The ad network and agency relationship will go back to the way it was before all the exchanges and DSPs, except now the ad networks will be back on the cutting edge and continue to innovate for agencies and direct advertisers.

When choosing a back end NoSQL database management solution partner to supply the database structure for its new proprietary ad management platform, CPX adROIt™, CPX Interactive was quick to select Objectivity.  With the platform well into testing, and a wider launch in the offing, Objectivity asked CPX CTO, Carlton Hickman, and EVP of Technology, Sid Fein, to discuss the selection of Objectivity as a key back end partner.

Check out what they had to say HERE. (Warning: It gets pretty techie!)

CPX Interactive will be sponsoring breakfast at the SFIMA Summit, which takes place at Nova Southeastern University in Fort Lauderdale, Florida, on May 14. The summit will cover in-depth tactics and strategies from top keynote speakers, case study workshops, panel discussions, and presentations on driving ROI with search and social media. CPX Director of Sales, Chris Paine, will be attending the event.

For more information, visit the SFIMA Summit website.

CPX Interactive CEO, Mike Seiman, has been selected as a semi-finalist for Ernst & Young Entrepreneur of the Year in Metro New York for the second year in a row. The awards program, which is in its 24^th year, recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities.

Mike will join his fellow semi-finalists at a judging reception next week, and when the finalists are selected, they will be honored at an Awards Banquet on June 15^th. Mike is honored to be recognized as an exemplary business leader:

“Being nominated again for E&Y Entrepreneur of the Year is not only exciting for me personally, but for all of CPX. The incredible work done by the employees of CPX has helped create an amazing atmosphere to truly grow a global organization.   We should all be proud of this win as it is a true testament to the highly successful business we have created at CPX,” Mike said.

Recently, CPX Interactive CEO & Co-Founder, Mike Seiman, spoke with the Long Island Exchange about utilizing local advertising.  He shared some tips for Long Island’s small and medium-size businesses looking to advertise online.

Tell us about CPX Interactive. Why do business owners come to CPX?

Mike Seiman: We’re an intermediary between advertisers and Internet publishers. We provide the technology and the service between both sides. We close the deal and have the technology to optimize and run the advertising campaign across the networks we work with.

How has the industry changed since you started the company?

Mike Seiman: It’s expanded a lot. There’s a lot more diversification. You have hundreds of thousands of websites, you have a lot more targeting capabilities, and people are interested in data and measuring the types of users. It’s gotten more intricate, more ROI-focused, and a lot more targeted. In the beginning, it was just: “Okay, let’s place an ad and see what happens.”

Read the rest of Mike’s interview here.

Rob Rasko, CPX’s COO & President, sat down with Jay Sears, EVP Strategic Products & Biz Dev at ContextWeb, at the IAB Leadership Meeting. Rasko and Sears discussed the concept of “coopetition,” and the growing importance of openness and inter-connectivity.  Sears believes real time decision making has played a major part in encouraging collaboration among industry players.  Attending events like the IAB Leadership Meeting helps people like Sears reconnect with partners and friends and see what’s going on in the industry.

This year, ContextWeb plans to open up the ASDAQ Exchange to more groups, including advertiser direct, agency, publishers as buyers, and small and middle market. They also want to do more with real time bidding, and continue to develop and implement their contextual technology, Sears said.

Rasko and Sears are both taking part in organizing an Ad Networks and Exchanges conference that will take place in New York in May.  They talked about one of the major points of discussion for that event: the future of the ad network. Sears believes that ad networks of the future will serve a variety of different purposes, and that the strongest will be willing and able to cater to the needs of different industry players.

AdMeld’s CRO & Founder, Ben Barokas, spoke with CPX’s COO & President, Rob Rasko, about his company’s role in the industry, and his thoughts on the future of advertising.  The two company leaders met up at the Annual IAB Leadership Meeting in Carlsbad, CA. Barokas came from a very operational background, and has incrementally used that experience, along with technology, to solve the issues publishers face. He described what AdMeld offers as a layer of efficiency for the the publisher, in order to deal with their multiple channels, to bring in additional revenue streams, and to understand from multiple data perspectives how to price and transact on particular types of inventory.

AdMeld has begun moving towards DSPs and real time bidding, and Barokas feels that real time bidding will become very important in the future. He explained that it would allow marketers and publishers to jointly agree on which impressions are the most important ones and under which circumstances to transact, in a much more efficient manner. Currently, Barokas sees about 20% of revenue coming through real time bidding, and he expects to see that double over the next 12 months.

In the future, Barokas sees more aggressive advertising as the right way to go. He believes that providing rich media experiences that incorporate different mediums, and using data to find the right audience at the right time, is what is going to drive ROI for advertisers for the long term. AdMeld plans on helping networks like CPX, from both the technical side and the relationship side, so they can deliver rich media campaigns more easily.

Barokas and Rasko are both members of the Networks and Exchanges Committee Working Group, currently dealing with establishing industry guidelines.  Barokas feels that different marketers and agencies need a variety of solutions based on the challenges they are trying to address at any given time. He says that the value networks have in that equation is providing a high level of service, and using data to make it clear to the marketer how to get to the desired level of targeting more efficiently.

Next month, Sid Fein, CPX Interactive’s EVP of Technology, will be speaking at the 4th annual SugarCon. The conference brings together SugarCRM users, developers, partners, and experts from around the world. This year, it will take place April 12-14 at the Palace Hotel in San Fransisco, CA.

Sid will be speaking at the session called: Case Study: Using Sugar as a Transactional Platform, which takes place on Tuesday, April 13 from 4:00-4:40 pm in the Marina Room.

CPX is a major user of the SugarCRM system, and it has played an essential role in the development of our proprietary ad management platform, CPX adROIt.

“SugarCRM is a significant technology at CPX Interactive enabling our staff to increase the level of service and efficiency that we provide to our Advertisers and Publishers,” Sid said.

Break a leg, Sid!