Digital Ad Company recognized for creating new opportunities in marketing, branding, advertising, and publishing.

New York, NY, February 09, 2012 –(PR.com)– Digital advertising company CPX Interactive today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. CPX Interactive was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

CPX Interactive and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 22st, 2012, at the Time Warner Center.

This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

“The make-up of OnMedia 100 represents forward-thinking media companies in a year charged with disruptive change. The emergence of Web-fueled TV and the explosive growth of smartphones and tablets are challenging the media world to transform itself into a global, consumer-focused industry. Coupled with the socialization of everything, this year’s digital media and entertainment startups are boldly charging into future, ready to reinvent the establishment with new, invigorating products and services,” says Tony Perkins, founder and editor of AlwaysOn. “Web analytics are now embracing a social world, providing marketing and advertising companies with the targeted data that delivers on the promise of reaching consumers with meaningful, actionable messages.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.

During its 10 years in business, CPX has developed practices that have helped to shape the online advertising landscape. Serving 2 billion ad impressions a day across both its Private Marketplace and On-Demand Network, CPX helps clients effectively implement the solutions that best serve their businesses’ advertising needs.

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website.

“We are honored to be a part of the OnMedia Top 100 – a list that has historically consisted of true game-changers in our industry,” said Mike Seiman, CEO and co-founder of CPX Interactive. “We created CPX Interactive to serve the needs of both our advertisers and our publishers. Now, after more than 10 years of steady growth in an ever-changing business, it’s especially rewarding to be recognized by AlwaysOn.”

About CPX Interactive
CPX Interactive is a digital advertising company consistently serving more than two billion daily ad impressions. Its global distribution engine includes both a private marketplace of more than 4,000 quality publisher sites and an on-demand network with access to virtually every major aggregator of digital media. CPX campaigns are churned through a continuous cycle of planning, execution, optimization, reporting and analysis – each leveraging the company’s unparalleled scalability. CPX has proven success with more than 300 major brands worldwide. For more information, visit http://www.cpxinteractive.com.

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

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To read the original version of this press release, visit PR.com

Nina Disi is one of the newest members to the CPX Interactive family, joining us in January, 2012.  Find out more about where she’s from, where she’s been and what she’ll be doing here at CPX.

What is your title and what do you do here at CPX?

I joined CPX Interactive as the Director of Sales for the Eastern Region.  I partner with agencies and brands to help scale digital with the plethora of media solutions that our company has to offers.   I welcome the ever changing media environment and enjoy translating new offerings into simple yet successful solutions for my client’s.

What did you do prior to coming to CPX?

Prior to joining CPX Interactive I assisted agencies and brands in streamlining their digital planning and buying process so they can devote more resources to strategic thinking and maximize their potential revenue growth.

Where are you from and where did you go to school?

I am originally from New York receiving my Bachelors Degree in Media Studies from Queens College.  I enjoyed living in Cambridge, MA for a few years and when I returned to NYC I settled in the Upper Westside of Manhattan.

We know you recently visited a far off destination over the holiday. Can you tell us more about that and why you traveled so far?

I have a passion for traveling.  The best way to learn about a country and its culture is to submerge yourself into it.  My most recent trip took me to Saudi Arabia, Nepal, Bhutan, India and Bangladesh.

What is your favorite piece of technology?

At the fear of sounding cliché…the iphone.  I’ve got to have my Words with Friends and Spotify apps.  I also like to check my weather app before I leave the house in the morning…making sure I’m prepared for whatever the day may bring.

What is one website that you constantly find yourself visiting?

I constantly find myself visiting Linkedin.com.  I enjoy networking and keeping up with the projects my colleagues in the industry are working on.

Connect with Nina on LinkedIn.

New York, NY, January 11, 2012 –(PR.com)– Digital advertising company CPX Interactive has retained Bazini Hopp as its PR agency of record to communicate its messaging to advertising agencies, marketers and the online advertising industry as a whole through traditional and social media as well as thought leadership programs.

During its 10 years in business, CPX has developed practices that have helped to shape the online advertising landscape. Serving 2 billion ad impressions a day across both its Private Marketplace and On-Demand Network, CPX helps clients effectively implement the solutions that best serve their businesses’ advertising needs.

…Read More

fa·ble [fey-buhl] (noun)

This past week, MediaPost published an article written by our own EVP of Marketing, David Shay.  The article talks to the current ‘perception’ of digital advertising and the need to alter that view in order to reach the full potential that the medium has to offer.

Just a little more than 10 years ago, the way we measured a user’s engagement of a specific ad would likely have involved a call center lighting up for the 15 minutes following the broadcast of a direct-response commercial. (It probably ran in the overnight hours on a second-tier cable network.)

But in the late ’90s, the idea of advertising designed for user engagement took a monumental leap forward. What became known as ‘the click’ did two things:

Read more…

At the AppNexus Summit on Nov. 10, 2011 held at the Times Center in New York City, Brian O’Kelley, CEO of AppNexus announced that CPX Interactive will use AppNexus as their exclusive ad server.
Following the announcement, Lauren Nemeth, VP of Sales at AppNexus, interviewed Mike Seiman, CEO and Chairman of CPX Interactive to talk about the past, present and future of ad networks in the online advertising space.

AppNexus Summit Interview with CPX Interactive CEO, Mike Seiman from CPX Interactive on Vimeo.

Lauren Nemeth, VP of Sales, AppNexus sitting down with Mike Seiman, Founder and CEO of CPX Interactive

This morning was a very exciting morning for us here at CPX Interactive as several of our team members attended the AppNexus Summit. Our President and CEO, Mike Seiman sat down with Lauren Nemeth, VP of Sales at AppNexus to talk about the past, present and future of ad networks in the online advertising space.

Prior to his presentation, it was announced that CPX Interactive has chosen AppNexus, the world leader in advertising technology, as its new exclusive ad server.

NEW YORK, Nov. 10, 2011 /PRNewswire/ – “We are thrilled to announce our exclusive partnership with AppNexus and are extremely confident in its world-class platform to manage CPX’s enormous reach of nearly two billion global impressions per day,” said CPX CEO, Mike Seiman. “AppNexus has an incredibly scalable platform which can handle our rapidly growing ad serving and real-time bidding needs and, in allowing it to do so, we remain focused on our core competencies – designing and executing digital campaigns, driving the highest yield for our publisher partners and generating powerful and proprietary first-party campaign data.”…Read More

CPX Interactive's David Zapletal, VP of Network Operations and Mike Zacharski, VP of Business Development at the AppNexus Summit

Also announced this morning at the AppNexus Summit, CPX Interactive was named as one of the inaugural app providers for AppNexus’ groundbreaking new App Marketplace for the digital ad technology industry.  To learn more about AppNexus’ App Marketplace, read their recent press release here.

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A special thanks to our Marketing Associate, Taylor Hall, for the contribution.

It was a full day of talking about Display…advertising, that is.  OMMA Display New York was held at the Sentry Centers in Midtown Manhattan on Nov. 7, 2011 as industry professionals gathered together to spend the day listening to some of the greatest minds in the internet advertising space. It was my first time attending an OMMA event as I tagged along with my fellow CPX Interactive team members, Jamie Gutterman, Director of Sales; Ross Cohen, Director of Sales and Matt Fillingame, Account Manager/Brand Sales.  I came to OMMA Display mostly to follow along with the overwhelming amount of tweeters who were vigorously participating in our sponsored Twitter feed throughout the day, but I left with an inside look at the future of display advertising.

CPX Interactive Team Members Jamie Gutterman, Dir. of Sales; Ross Cohen, Dir. of Sales; and Matt FIllingame, Acct. Manager/Brand Sales

Stephen J. Kim, the General Manager, Global Creative Solutions, at Microsoft was the first speaker of the day, following intros and opening remarks. The theme of his conversation was on the advances of storytelling and the future of digital display.  As Kim presented an array of case studies and stimulating imagery, we were all pleasantly reminded about what’s possible when we return to the idea of storytelling through a technology standpoint.

That conversation became the true focus of all the presentations at OMMA Display.  There were plenty of other points of view and professional opinions, and I will get to them, but I think the main take-away from the event was the idea that, as we embrace the growth in technology and acquire new tools for reach and targeting and incorporate all the different layers of data, we cannot forget to couple all of that equally with the technological possibilities of creative.

The following panel was titled “Man vs. Machine”, and was an in-depth discussion about the move into the Age of Analysts.  Panelist Maryann Bekkedahl, President of AdKeeper jokingly referred to it as, “It’s Revenge of the Nerds.” With technology-heavy approaches to online advertising, the industry has started to see a new generation of innovators come onto the playing field. The title of being “creative” is being replaced by “Technology creative” where artistic minds with a tech savvy side are slowly going to take over the traditional creative realm of the industry.

My favorite panel of the day was, “Try that with a DSP,” which raised the issue of technology still centering on the idea of more performance around clicks and conversions and less on creativity.  Jim Meskaukas, Co-Founder of Media Darwin, Inc. said,

“Brand advertising is a rhetorical exercise of persuasion, not bludgeoning one over the head with a click. Agencies make more money in transactions than ad creation so the creativity suffers in online ads.  The only thing that advertising technology did recently was create a better mousetrap, but at the same time, it ignored the dearth of mice and quality of bait.”

The CPX Interactive sponsored Twitter Feed located to the left of the stage.

After hearing every different take on the Display Advertising marketplace, I still stand by my original statement that the idea of storytelling or truly making a connection through good creativity must continue to be intertwined with the technology side of things. You can add new targeting tools, make a data-layered cake if you want, 100 layers high, but at the end of the day, if the creativity isn’t making that connection, offering some kind of solution or engaging the user on a personal level, then the display advertising space isn’t reaching its true potential.

As the technology in data and targeting become more advanced and widely adopted by the industry, I think we will see these “technology creatives” come in and really change up the game.  It’s only a matter of time before the art of advertising figures out how to use the science side to its advantage and evolve right alongside side in online advertising harmony.

If you would like to see more pictures from the event, visit our Flickr page.  To see more information from OMMA Display and video recordings from each of the presentations, visit their site at http://www.mediapost.com/ommadisplay/.

CPX Interactive News

In the news this week, the hot topic of conversation for the online advertising industry has been about Yahoo! Inc. acquiring advertising technology company, Interclick.  Yahoo! Inc. reportedly bought the ad network for $270 in an effort to increase their remnant inventory sales. Yahoo’s display ad sales have made a significant drop this year and the company hopes that adding the technology power of Interclick will help revitalize their position in the market.

In this installment of an ongoing series, CEO and Founder of CPX Interactive, Mike Seiman shares his comment on the relevance of this news to the display advertising industry.  Click on the video below to see more.

CPX Interactive Events

In other news, OMMA Display, an online advertising industry event, is scheduled to kick off this Monday November 7, 2011 at the Sentry Center in New York City.  CPX Interactive is excited to be a part of this great event as several members of our team will be in attendance.  We are also pleased to announce our sponsorship of OMMA Display as we will be offering a live Twitter feed that will be shown throughout the day adjacent to the main stage.

By using the hashtag #ommadisplay, each attendee will be able to tweet about the latest and greatest things taking place at the event and have that tweet displayed on a massive screen for all attendees to see. 

You can watch more videos about the latest and greatest from CPX Interactive on our Vimeo channel at www.vimeo.com/cpxinteractive or on our YouTube channel at www.youtube.com/cpxinteractive.  Follow us on Twitter @cpxinteractive and don’t forget to use the hashtag #ommadisplay this Monday at OMMA Display.

CPX Interactive has entered a relationship with predictive data solutions company, Semcasting, as a ‘first major distributor’ for the company’s new online ‘cookie-free’ targeting solution, IP Audience Zones. IP Audience Zones is a ‘breakthrough audience identification platform that maps nearly 100% of online home, education and business traffic into qualified, target-ready audiences…,’ and is, used specifically to power Agency Trading Desks, DSPs, Ad Networks and Analytical Platforms.

In a press release about the new product, CPX Interactive’s Vice President of Business and Product Development, Mike Zacharski, explains why the CPX is so enthusiastic about the partnership. He says:

“Early on, our industry settled on the ‘cookie’ as the primary tool for audience targeting, and we have been slow to push innovation since that point. However targeting an audience based on the proclivities from their web-surfing habits is still, at best, inferential. Stepping away from the cookie and instead looking at targeting based on real world information about specific households within IP Zones, we have entered a new realm of targeting capabilities. We are excited to be working as a first-mover with Semcasting and we look forward to a long-term mutually beneficial relationship.”

READ THE ENTIRE RELEASE HERE

About Semcasting

Semcasting is a supplier of predictive data solutions that help marketers, agencies and ad networks target online and offline customers.  IP Audience Zones was built with the same predictive modeling technology used in the development of Semcasting’s premium data. It contains detailed, publicly available and modeled information on more than 227 million individuals–mapped as demographic zone clusters to IP Addresses.  Semcasting data is licensed to data compilers and ad networks and is used by hundreds of public and private companies each month for targeting T&E, finance, retail telecommunications, and political campaigns.