Tag Archives: publishing
Upcoming IAB Long Tail Alliance Webinars
CPX Interactive is a major supporter of the IAB Long Tail Alliance, and we strongly encourage becoming a part of this innovative group. One of the many benefits of joining the Alliance is the wealth of webinars they offer. Three webinars will be offered in April. Read on to find out more about them. Continue reading
Join the IAB Long Tail Alliance
In October, we wrote a post about our support of a great new group called the IAB Long Tail Alliance. Today, we wanted to provide some more information on the benefits of joining. Continue reading
A Brief History of ad:tech from CPX Interactive
Next week, CPX will be exhibiting at and attending ad:tech NY for the fifth year. New York is one of ten ad:tech shows that are put on each year in seven different countries. For more than ten years, ad:tech has provided an opportunity for brand advertisers, agencies, portals, online publishers and technology providers to come together, network and learn. Continue reading
The ‘Art’ (vs. ‘Science’) of Getting the Click
In his article Online Ads Not Working for You? Blame the Creative, Kunur Patel discusses a study that finds that ad placement may be less important than design when it comes to making the big impact that advertisers want. We agree completely. Continue reading