Tag Archives: targeting

E-Marketer on Ad Targeting

Posted on June 18, 2010 by admin

The benefits of targeting are clear, for both advertisers and publishers. As seen below, more than 60% of agencies were able to increase their clients’ online display ad spending budget as a result of audience targeting. Continue reading →

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CPX COO, Rob Rasko, Discusses Industry Changes With Burst Media CEO, Jarvis Coffin

Posted on March 15, 2010 by admin

According to President & CEO, Jarvis Coffin, it’s a busy place at BurstMedia these days, as people look to monetize greater portions of the Internet. CPX Interactive’s COO & President, Rob Rasko sat down with Coffin at the IAB Leadership Meeting to talk about changes they expect to see in the industry in 2010. Continue reading →

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