Tag Archives: technology
CPX Interactive Launches Cookie-Free Targeting Product
To read the original version of this press release, visit BusinessWire.com. NEW YORK–(BUSINESS WIRE)–Digital advertising company CPX Interactive today announced the first in a series of new product launches set for early 2012, CPX IP (Cookie-Free) Targeting. CPX will leverage … Continue reading →
VIDEO: An Online Display Advertising Fable
fa·ble [fey-buhl] (noun) 1. a short tale to teach a moral lesson, often with animals or inanimate objects as characters; Enjoy– from the CPX Interactive team!
Interactivity of Digital Ad –Time for a Perception Change?
This past week, MediaPost published an article written by our own EVP of Marketing, David Shay. The article talks to the current ‘perception’ of digital advertising and the need to alter that view in order to reach the full potential … Continue reading →
AppNexus Summit 2011 Interview with CPX Interactive CEO, Mike Seiman
At the AppNexus Summit on Nov. 10, 2011 held at the Times Center in New York City, Brian O’Kelley, CEO of AppNexus announced that CPX Interactive will use AppNexus as their exclusive ad server. Following the announcement, Lauren Nemeth, VP … Continue reading →
CPX Interactive partners with AppNexus
This morning was a very exciting morning for us here at CPX Interactive as several of our team members attended the AppNexus Summit. Our President and CEO, Mike Seiman sat down with Lauren Nemeth, VP of Sales at AppNexus to … Continue reading →
Some Thoughts on OMMA Display New York
A special thanks to our Marketing Associate, Taylor Hall, for the contribution. It was a full day of talking about Display…advertising, that is. OMMA Display New York was held at the Sentry Centers in Midtown Manhattan on Nov. … Continue reading →
CPX Interactive News and Events for 11/4/2011
CPX Interactive News In the news this week, the hot topic of conversation for the online advertising industry has been about Yahoo! Inc. acquiring advertising technology company, Interclick. Yahoo! Inc. reportedly bought the ad network for $270 in an effort to … Continue reading →
CPX Interactive First Major Distribution Partner for IP Targeting Company
CPX Interactive has entered a relationship with predictive data solutions company, Semcasting, as a ‘first major distributor’ for the company’s new online ‘cookie-free’ targeting solution, IP Audience Zones. IP Audience Zones is a ‘breakthrough audience identification platform that maps nearly … Continue reading →
CPX Interactive Names CSO, CRO and CFO
Last week, a press release reported on some of the new strategic changes taking place within the company and a realignment of our C-level executives as we begin to move forward into the next phase of the online display advertising … Continue reading →
CPX Interactive Announces Membership in BrightTag ONE Partner Program
CPX Interactive is pleased to report that our inaugural membership into the BrightTag ONE Partner Program is now official. Announced in a Press Release yesterday, Oct. 17, 2011, BrightTag named several organizations, including CPX Interactive, as part of their ‘first … Continue reading →